Hi, my name is Esteban Nicola.
Product Designer & Creator.
For over 7 years, I have overseen all stages of product development, from business strategy and ideation to wireframing, prototyping, UI, and user validation. I've learned from large creative teams of designers, developers, motion designers and illustrators throughout the life cycle of a project to meet the highest standards of user experience and visual design. I'm particularly interested in AI, Web3, Design Systems and how we shape our world through design.
I have a deep understanding of User-Centered Design principles and methodologies, and have experience conducting user research and using that information to drive product design.
• Understand your users better than anyone else
• Create products that people will actually use
• Drive by data of metrics & user feedback, not assumptions
• Save time and money by getting it right the first time
Interaction and visual design for web and mobile, with experience in prototyping, user interface design, and building design systems from scratch.
• Designs that are visually appealing and effective
• Attention to detail for a polished finish
• Expertise make Design Systems from scratch
• Prototyping tools for testing and validation
• Web responsive, iOS & Android Design
My background at a business-oriented university and my early years in a startup accelerator helped create a holistic vision of the products I work on, where not
only design for the user is considered, but also its interests. stakeholders, thus achieving a balance between both parties.
• Design considers the user and its interests among other stakeholders
• Balanced vision achieved through early exposure to startup accelerator
• Holistic view of design creates a better product for users and business
What and how I do what I do...
In this phase, I work to understand the problem that needs to be solved, the target users, and the business requirements. I conduct stakeholder interviews, competitive analysis, and user research to gain a deep understanding of the problem space.
Based on the insights gathered in the discovery phase, I conduct user research to validate my assumptions and gain a deeper understanding of user needs and behavior. This might involve conducting user interviews, surveys, or usability tests.
With a clear understanding of the problem and the user, I begin exploring potential solutions through prototyping. I use a variety of tools, such as paper prototypes, wireframes, and high-fidelity interactive prototypes, to quickly test and validate my ideas.
Once I have arrived at a design solution that meets the needs of both the user and the business, I collaborate with the development team to ensure a smooth handoff of the design. I provide detailed design specifications, annotations, and any necessary assets to ensure that the implementation is aligned with my design vision.
BetShark - Crypto Online Betting
We aim to bring the world of sports betting to the blockchain. The Betshark.club platform is a descentralized betting exchange marketplace that connects bettors and bookmakers through an order book. It is dedicated to provide a fun, easy, fair, and transparent environment for its users.
Wibond: Buy now pay later
Wibond is the simplest and most secure way to pay what you want over time. A digital payment method so that our entire community finds the best way to pay at your own pace, in installments and without a card.
Amaze
Easily design no-code, mobile landing pages in minutes
Securities lending
The securities lending module was created for a renowned client of the financial industry in Mexico City. In it, operations can be arranged between lenders and borrowers, with the possibility of visualizing the market offer, establishing collateral, scheduling arrangements, among other functionalities. It is designed to scale globally, being developed in Spanish and English
"Design is not just what it looks like and feels like. Design is how it works."
In my experience, I firmly believe that the quality of a product is determined by its processes. To improve our products, we must prioritize the improvement of our processes. When starting a project to create a digital product, we face a unique challenge that goes beyond its functionality and aesthetics. Our ultimate goal is to solve a problem, ensure user adoption, generate ROI, increase efficiencies, and meet business goals. This can be an abstract and complex process that requires the participation of many people with different roles and perspectives. Success is not determined solely by design or technology, but also by our ability to organize and prioritize tasks effectively through efficient communication and great teamwork.